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Betfair Group plc is world's largest Internet betting exchange. The company's headquarters are located in Hammersmith, West London, England. Since 9 March 2011 Betfair is operating its betting exchange under a Gibraltar license.

Betfair was founded in 2000 by Andrew Black and Edward Wray and operates as a betting exchange and bookmaker. This makes it especially suitable for professional players seeking higher limits and for amateurs. In April 2007, Betfair won the second prize for entrepreneurship by the Queen, this time for international trade. 50 mln. USD was acquired by Macrovision's Television Games Network, in January 2009.

In 2012 Betfair launched its section with fixed odds, which competes with traditional bookmakers on the market and offer more betting options to its customers. Some of the biggest advantages of Betfair compared to its competitors are higher rates in exchange, no restrictions on winners, and daily bonuses and promotions.

Promotions and Bonuses - Explained

Betfair homepage

ACCA EDGE is an innovation in the Sport section of Betfair, designed for straight columns through which you can insure and restore stake if you fail to recognize one of the matches in the column (minimum 3 selections).

Free Bets up to £30 when Opening an Account

The promotion is valid for new players who make their registration through the promotional link at Betfair login button above and commit a single bet of £10 in bookmaking section of the site by odds bet of 1.20 or higher within 30 days after registration. As soon as the bet will receive up to 3 free bet, each worth £10 again apply only to the section Fixed Odds but not for exchange. You get only net profit from these bets.

Bonus up to £25 with the function Cash Out

Cash Out is a new feature at Betfair Sports, which lets you finish a Live bet before the game is completed. In this way you can protect yourself from a possible loss. When using the Cash Out Live betting for the first time, you will receive a 100% bonus worth your net profit (max. £25). You get this bonus if you win the bet.

Increased Odds

Each week Betfair offers games with higher odds, combined with the return of the bet (up to £10) if it turns loser. Undoubtedly, Betfair is one of the best betting sites in Internet.

Premium Charges

Only a small percentage of the most successful players on Betfair will be able to benefit from this bonus. Any user who gets this opportunity, will be notified in advance. Each week Betfair calculates the 'gross profits' and 'total charges' generated over the lifetime of each member's account. For this bonus can qualify only users whose accounts are profitable, and the sum total of all their bets (is) equals (to) at least 20% of their gross profits. Any single win that constitutes more than 50% of lifetime gross profits is excluded from the calculation, and customers will only be considered for the Premium Charge after they have bet in more than 250 markets.

As already mentioned above, the Betfair operates and offers services as a bookmaker and as a betting exchange. But what is a Betting Exchange?

Betting exchanges always contrast with bookmaker environments because exchanges operate as a marketplace. Members set the odds for an event and then others take up those odds. This enables the user to act as both a punter and bookmaker, which is something that nobody offers. Betfair argues that you get 20% better odds with their service than with standard bookmakers. In markets such as head to head betting this claim is often untrue, however Betfair offers by far the best tournament winner and correct score odds. Like most betting exchanges, Betfair earns its revenue through charging commissions on net winnings.

FAQ: How can I use my free bet?

You can see details for your free bet in the "MY FREE BETS" section, which is accessible via the SPORT section of the site. Your free bet must be used within 30 days and can be used only as a single bet in section Sport (Fixed Odds) selection with minimum odds of 1,2. To use the free bet, add your selection that meets the terms of this promotion to your slip. If you make more than one selection, which is in accordance with the terms of this promotion, the free bet will be given to this with the highest odds.

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